Ever dreamed of being a mix master standing behind the turn tables in a pair of shades and watching the crowd go wild? Well Gucci is making that fantasy into a pseudo-reality. The venerable brand is launching a new app, which will offer the Gucci obsessed the opportunity to access unique playlists, videos, fashion shows, news,  and exclusive Gucci product.  Giannini collaborated with Grammy winner Mark Ronson on key features, including Gucci Beats, which allows users to spin their own music on a virtual turntable; Ronson and Giannini also share their own personal playlists. The duo has also worked together on the limited edition Gucci Ronson Sneaker, which was designed in conjunction with the Gicci Icon-Temporary traveling sneaker store project.  The first one is now open at 43 Crosby Street.  So scoop up a new pair of kicks and get ready to feel the music. Click here to download the app. ~Nola Weinstein